Via Perez Hilton.......
Female clubbers in Britain have been enjoying the comfort of slipping out of their stilettos and basking in the joy of flats at their favorite hot spots. For about 5 pounds (which translates to about 8 bucks), a pair of cushy flats can instantly be yours for your aching feet. And they boast being super flexible, so they can be folded up and stashed in your bag for latter usage.
Founder of Rollasole, Matt Horan, is one clever fellow and his inspiration was nothing short of moments of sheer inconvenience: "After getting tired of giving my girlfriend a piggyback home every Saturday night, I had a 'eureka' moment."




