Brilliant!

I had a moment recently where this item would have come in really handy. I was wearing heels to go to a fashion show. I ended up having to walk A LOT farther than I had planned on. Like many blocks longer. I decided since my feet were literally dying and burning, I needed to get a pair of cheep shoes. I ended up going to DSW and finding the cheapest flats I could find for 15$. I worn them to walk the rest of the way to the train, then home. If These Rollasoles had been around I would have saved money and had a perfect pair to keep in my purse for future feet ouchies.

Via Perez Hilton.......
Female clubbers in Britain have been enjoying the comfort of slipping out of their stilettos and basking in the joy of flats at their favorite hot spots. For about 5 pounds (which translates to about 8 bucks), a pair of cushy flats can instantly be yours for your aching feet. And they boast being super flexible, so they can be folded up and stashed in your bag for latter usage.

Founder of Rollasole, Matt Horan, is one clever fellow and his inspiration was nothing short of moments of sheer inconvenience: "After getting tired of giving my girlfriend a piggyback home every Saturday night, I had a 'eureka' moment."